Tuesday, 1 October 2013

Target audience research

The target audience for my magazine is college students aged 16-18 and above.
Questions to ask my target audience:

  1. What kind of stories and articles would you like to see in a magazine?
  2. How much would you be willing to pay for a magazine?
  3. Would you rather a less formal or more formal approach?
  4. Would you rather a bright, stand out or a duller, more mature colour scheme?
  5. What kind of layout do you prefer? More clutter or more structure?
I asked these questions to a group of college students to gather their input.

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